MiQ Digital - Jarvis
Programmatic campaigns, simplified and scaled
MiQ is a programmatic media partner specializing in connecting data to create insights and build tailored audience targeting for digital advertising campaigns.
Jarvis is MiQ’s internal platform for planning, building, and tracking programmatic advertising campaigns. At its core, it helps traders and commercial teams collaborate across geographies, streamlining what used to be a fragmented, time-consuming process into a smarter, connected system.
As a product designer, I worked across multiple phases—from initial UX research and persona development to user flows, prototyping, and final UI. I also helped shape Jarvis’ design system and collaborated with engineering on a modular component library that could scale across different tools in MiQ’s ecosystem.
Jarvis brings every stage of campaign activation into a single, intuitive interface—making launch, margin, reporting, and optimisation seamless for campaign traders. Traders control setup, course-correct performance, and gain full transparency over spend and data, all with real-time feeds at their fingertips. Jarvis transforms fragmented campaign workflows into a unified, scalable process—empowering teams to drive efficiency, precision, and ROI like never before.
Read more about Jarvis on Medium.com below
Working on Jarvis taught me how vital it is to design with real users and real workflows in mind. Campaign traders didn’t need a prettier dashboard—they needed something that could keep up with the pace, pressure, and complexity of programmatic media. I learned how to translate messy, multi-step processes into clean, usable flows—without oversimplifying. It pushed me to balance product thinking with interface design, and to prioritise clarity and control at every stage. Most importantly, I saw how the right internal tools don’t just support teams—they can transform how they work entirely.